Dear & Esteemed Colleagues,
Greetings! We feel privileged to extend a warm welcome to one of the fabulous cities on the earth, Paris-France. Global Business Research Journals (GBRJ), SDMIMD-Mysore, India & Greater Vision, offers you a great platform to academicians, research scholars, industry specialists in the field of marketing and tourism to discuss key issues that are key to this great industry. This upcoming conference in Paris, titled as International Conference on Marketing & Tourism (MTC18France Conference) will be held in Mercure Paris Porte de Versailles Expo Hotel, Paris, France. We assure you of a higher level of academic inputs, tourism and networking experience with some of the best brains in the industry and academia.
We invite academicians, research scholars and policy makers with diverse background and experience to share their research inputs, new ideas in addition to discussing practical challenges encountered by this vibrant industry and the possible solutions which could be applied to resolve any issues.
May we invite you to submit your research abstracts/full paper/case studies/posters in all areas of research in marketing, tourism and hospitality industry? In addition to paper presentations, we do organize invited lectures on selected topics closely related to the conference core theme and topics related to Marketing, Tourism and Hospitality.
For the benefit of the academic community, we are also planning to organize a panel discussion on the following topic on day 1 of the conference. We are sure, this program would add greater value addition to the academic fraternity participating at the conference.
Topic: Enhancing the conceptual skills of your students! What is your role as a mentor?
Of late, social media platforms such as Facebook, Twitter and LinkedIn have made dramatic changes in the way business and marketing activities are carried out. Research indicates that increased use of social media platforms are very helpful in improving your businesses.
A research report published recently indicates that about 76% of businesses use social media to improve their business performance. Retailers experience about 133% increase in revenues after marketing their products and services in the mobile market that promotes social media marketing for their business. The report further indicates that 40% of online shoppers from the US use the smartphone for in-store shopping. In addition, about 71% of the consumers respond according to the feedback and recommendation of social users regarding a particular brand.
Businesses that use social media enjoys greater benefits. Some of the benefits of using social media platforms are as follows: Increased awareness of the products or services offered by the company, increased visits to the company websites, getting first-hand information about the company including the feedback given by clients etc.,
Social media, as discussed earlier, greatly helps not only retaining the existing customer-base but also helps in getting new customers, in course of time. Interestingly, companies can respond to the customer complaints on a priority basis. It’s absolutely free for the organizations and business establishments to establish contacts with the clients. It is also easy for companies to keep track of the offers, discounts, reward points and other benefits offered by the competitors. This could possibly be considered as a tool to tackle competition, strategically.
In a nutshell, social media should be part of the promotional methods of modern day business. Obviously, anyone ignoring the same should be doing it at their own cost. Perhaps, their market share might dwindle in course of time if ignored.
In a nutshell, social media helps you to engage with your customers in a very positive way and help you grow, tremendously.
Tourism creates a lot of job opportunities for the citizens and brings social, economic, cultural and other benefits. In many countries, tourism is the main driver of growth and development. Of course, it is, indeed, very appropriate to hold a conference in the beautiful city of Paris, France, which is one of the major tourist destinations for many nationalities. Interestingly, tourism tops the list of countries that attracts the highest number of visitors, according to World Tourism Organization (WTO) –Report 2016.
We feel elated to extend a warm welcome to every one of you to visit Paris to be part of the upcoming conference.
Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.
The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.
SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.
The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.
To know more about SDMIMD please visit: www.sdmimd.ac.in