Dear & Esteemed Colleagues,
Greetings! We are pleased to extend a warm welcome to you to the International Conference on Marketing, Tourism & Hospitality (ICT19France Conference) being jointly organized by the Global Business Research Journals, SDMIMD at Mercure Paris Porte de Versailles Expo Hotel, Paris-France from July 5-7, 2019.
We are pleased to extend a warm welcome to you to submit your abstracts/ full papers/ case studies/ posters in all areas of marketing, tourism and hospitality.
We expect leading academicians, scholars and practitioners to join us at the conference and share their research outcome on the conference topics and themes with fellow researchers from across the globe.
We are also organizing panel discussions, invited presentations on topics of interest to the academic community.
Topic: Global Best Practices in Higher Education! Some Interesting Experiences!!
The primary objective of this upcoming conference in the most beautiful city of Paris-France is to offer an ideal platform for think-tanks, academicians and researchers from different parts of the world to ignite intellectual discussions on various topics affecting marketing, retailing, tourism, consumer behavior and related topics in addition to encouraging inter-disciplinary research among the academic community.
Websites and presence in the digital world is considered to be a key marketing strategy in the new millennium. In other words, online presence is considered extremely important in a world of competition. It is quite interesting to note that 93% of customers expect companies to have a presence on social media. According to a study conducted by Simply Measured, Facebook is used by a whopping 98% of marketers. Even a niche social networking site such as LinkedIn is regularly used by 64% of B2B marketers. (Source: https://www.lyfemarketing.com/blog/social-media-presence/).
According to United Nations/US Census Bureau, the world has approximately, 3.196bn social media users with a penetration rate of 42%, 5.135bn mobile users with 68% penetration rates and 2.958 mobile social users with a penetration rate of 39% further reiterating the fact the every business unit should seriously think and re-visit their social media and web presence in order to ensure long-term success in their respective businesses.
Yet another research report indicates that youngsters in the age group of 18-29 have greater social media presence and their buying behavior is closely linked to ‘ads’ on social media. Of course, such presence should be carefully taken note of by marketers.
Of late, nations accord top priority to tourism and other related initiatives in order to improve employment opportunities, infrastructure development and economic growth. Tourism has the great potential to unite individuals and help people to experience the culture and hospitality of people from different part of the world.
Let’s join together in Paris to have a focused and meaningful interactions on the above aspects. We, of course, assure you of a great academic, networking and tourism experience in Paris-France.
Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.
The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.
SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.
The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.
To know more about SDMIMD please visit: www.sdmimd.ac.in Recessions Hinder Growth!