Conference Dates: August 1-2, 2018
Venue: Best Western Grand Hotel, 23 Austin Avenue
TsimShaTsui, Kowloon, Hong Kong-SAR
Hotel Tel: +852-3122 6222
Dear & Esteemed Colleagues,
Welcome to the Pearl of the Orient! Hong Kong!!
We feel greatly privileged in extending a warm welcome to you to the International Conference on Marketing, Tourism & Hospitality (MTC18Hong Kong Aug Conference) which will be held in Hong Kong the “Pearl of the Orient” from August 1-2, 2018.
Kindly submit your research papers/abstracts/case studies in all areas of business and social science research. You may also submit your abstracts/full papers/case studies using the ‘online submission window’ available at the ‘paper submission’ page or you may also submit your abstracts or full paper or case studies or posters to our conference email id email@example.com.
As a part of the conference, it is our avowed objective to offer a greater experience for the delegates by organizing panel discussions, invited presentations on topics of interest to the academic community.
Topic: Innovative Instructional Strategies! Emerging Trends!!
The upcoming conference is being jointly organized by Global Business Research Journals (GBRJ) and SDMIMD, a prestigious management school functioning in Mysore, Karnataka State-India.
Science and technology have dramatically changed the way we do business, today. Of course, the field of marketing is no exception to it. Marketing tools and techniques have undergone dramatic changes during the past several years. Social media has thoroughly changed the way we market our products and services, today.
Some of the modern marketing tools being used by business establishments today, include the following techniques.
1. Content Marketing
2. Mobile Marketing
3. Integrated Digital Marketing
4. Continues Marketing
5. Personalized Marketing
6. Visual Marketing
7. Guerilla Marketing, to mention a few.
In the same way, tourism is considered as a great forex earner and job creator in many countries.
Tourism sector has undergone dramatic transformations with the adoption of innovative digital tools and techniques. Of late, E-tourism has gained greater popularity among the tourist community.
Among others, E-tourism includes all e-business functions: e-commerce, e-management, e-marketing, e-finance, e-accounting, e-HRM, e-procurement, e-strategy and e-planning.
Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.
The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.
SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.
The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.
To know more about SDMIMD please visit: www.sdmimd.ac.in