Thank you everybody for making the AP17/IC17Hong Kong Conference a great success.

Tenth Asia-Pacific Conference on Global Business, Economics,Finance and Social Sciences

Global Business Research Journals

Online International (Double-Blind Peer Reviewed) Research Journals


International Conference on E-Business, Marketing and Branding

IC17Hong Kong Conference

Theme: Ensuring Better Reach through Content Marketing!

Conference Dates: January 20-22, 2017
Venue: Best Western Grand Hotel, Hong Kong.

ISBN: 978-1-943579-97-6

Conference Feedback


Invited Lecture

Topic: "Determinants of Board Compensation: A few experiences!"

Prof. Davide Vannoni,

University of Torino, Italy.


Invited Lecture

Topic: How to Make Your Students Employable?

Dr. Elango Rengasamy,

Visiting Professor, Sogang
Business School, Seoul,
South Korea.

Invited Lecture

Topic: "Emerging Trends and Models in Quantitative Finance!"

Dr. Carlin CHU,

The Open University of Hong
Kong, Hong Kong.


Panel Discussion

January 20, 2017

Topic : “Teaching Essential Management skills! A Re-Visit of What We Teach in the Classroom!!"

Dr. A.M.M. Shahiduzzaman Quoreshi,
Blekinge Institute of Technology, Sweden.

Prof. Anand, Indian Institute of Management Ranchi, India.

Dr. Elango Rengasamy,
Visiting Professor of Finance,
Sogang Business School,
Seoul, South Korea.


Dear & Esteemed Colleagues,

Warm greetings!

May we invite you to the International Conference on E-Business, Marketing and Branding (IC17Hong Kong Conference) which is being jointly organized by the prestigious SDMIMD, Mysore, Karnataka State, India and the Global Business Research Journals (GBRJ) from January 20-22 in the magnificent city of Hong Kong?

We invite full papers/abstracts/case studies in all areas of research in Business Studies. In addition to paper presentations and discussions, this upcoming conference will include invited lectures on contemporary topics in E-Business, Marketing and Branding.

Important Dates!

Abstract/Full Paper Submission Deadline : November 30, 2016 December 31, 2016
Communication of Acceptance : 3 Days
Last Date for Registration : January 7, 2017
Conference Dates : January 20-22, 2017


Conference Objectives!

Content Marketing! An Innovative Approach!!

Every business makes a bonafide attempt to attract and retain the clients. However, not everyone is successful, more particularly, in a competitive landscape. Among the different approaches available, ‘content marketing’ plays a crucial role in keeping the customers totally informed of valuable and relevant content to attract customers. Content marketing makes an earnest attempt to drive profitable customer action. Content marketing helps converting probable customers into actual buyers and repeat buyers.

A Clearly Defined Goal!

To make content marketing a great success, one should define the goals of the marketing plan, clearly. In addition, one should know the audience whom one is targeting. Making the content very attractive, efforts should be made to promote your brands. Of course, these are just some of the pointers one should consider while promoting the products using ‘content marketing’ tool.

The upcoming conference on marketing aims at providing a great platform for academicians and researchers to share their research findings with fellow academicians from across the globe. Also, it encourages inter-disciplinary research among academicians, budding researchers and marketing professionals in order to share the best practices for the benefit of organizations.



Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) Mysore, Karnataka

Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.

The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.

SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.

The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.

To know more about SDMIMD please visit:

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