Dear & Esteemed Colleagues,
We are pleased to extend a warm welcome to you to the International Conference on Marketing, Tourism & Hospitality (ICT19New York Conference) being jointly organized by Wagner College, the Global Business Research Journals, at their beautiful campus in Staten Island, New York, USA from 26–28 April, 2019.
You are cordially invited to submit your abstracts/ full papers/ case studies/ posters in all areas of marketing, tourism and hospitality.
We expect leading academicians, scholars and practitioners to join us at the conference and share their research outcome on the conference topics and themes with fellow researchers from across the globe.
We are also organizing panel discussions, invited presentations on topics of interest to the academic community.
Topic: Tackling Global Economic Challenges!
Marketing of a business, or brand through the sharing of educational, entertaining, or insightful information that will ultimately help readers to improve their lives. In simpler terms, ‘content marketing’ is pertaining to sharing relevant information with the intended audience.
Research indicates that age-old marketing techniques do not help improving your client-base and are less effective in attracting and retaining them. Against this backdrop, marketing companies and executives are looking for other means of selling their products and services in this highly competitive global landscape. ‘Content Marketing’ is a fast-emerging medium where one can successfully reach to the desired and prospective customers. So, it is absolutely essential that distributing valuable information in order to attract and retain your client-base is very helpful to the organization, in the long run.
Undoubtedly, ‘Content Marketing’ helps a business to provide consumer information needs with appropriate content. It is reported that this tool uses a variety of tactics such as eBooks, white-papers and other relevant contents to offer the relevant information targeting a specific set of clients.
Tourism is accorded top priority by many governments as it is helpful not only in generating employment but in providing employment opportunities to thousands of people both directly and indirectly. It is also considered as the largest export industry in many countries, today. Yet another interesting aspect is that this industry can offer employment to both skilled and unskilled segment of the society.
This upcoming conference in New York aims at offering greater experience to the global academic community to gain fresh ideas and insights on marketing, tourism and hospitality-related industries.
In addition, it is our endeavor to offer a platform for industry-practitioners, academicians and researchers to share their knowledge and ideas in this growing field.
We do, of course, encourage inter-disciplinary research in tourism, marketing and related fields in order to address the challenges being faced by this sector.
Both conceptual and application-oriented papers are invited for presentation. In addition to oral presentation, posters are also accepted.