Conference Dates: July 27-29, 2018
Venue: PARKROYAL on Kitchener Road, Singapore
181 Kitchener Road, Singapore 208533
Hotel Tel:+65 64283000
Dear & Esteemed Colleagues,
We are extremely privileged to host the upcoming international conference in the Lion city of Singapore which focuses on Marketing, Tourism & Hospitality.
We expect leading academicians, scholars and practitioners to join us at the conference and share their research outcome on the conference topics and themes with fellow researchers from across the globe.
We are also organizing panel discussions, invited presentations on topics of interest to the academic community.
Topic: Effective communication skills! How do they help our students??
You are cordially invited to make contributions in the form of abstracts/full papers/ case studies and posters.
All the abstracts/full papers and case studies submitted will be available to the delegates in the form of a conference proceedings with an exclusive ISBN number and will also be available in the form of a CD on demand. You also have publication opportunities in ISI – Indexed Journals.
Research indicates that age-old marketing techniques do not help improving your client-base and are less effective in attracting and retaining them. Against this backdrop, marketing companies and executives are looking for other means of selling their products and services in this highly competitive global landscape. ‘Content Marketing’ is a fast-emerging medium where one can successfully reach to the desired and prospective customers.
‘Content Marketing’ helps a business to provide consumer information needs with appropriate content. It is reported that this tool uses a variety of tactics such as eBooks, white-papers and other relevant contents to offer the relevant information targeting a specific set of clients.
Tourism is accorded top priority by many governments as it is helpful not only in generating employment but in providing employment opportunities to thousands of people both directly and indirectly. It is also considered as the largest export industry in many countries, today. Yet another interesting aspect is that this industry can offer employment to both skilled and unskilled segment of the society.
This upcoming conference in Singapore aims at offering greater experience to the global academic community to gain fresh ideas and insights on marketing, tourism and hospitality-related industries.
In addition, it is our endeavor to offer a platform for industry-practitioners, academicians and researchers to share their knowledge and ideas in this growing field.
We do, of course, encourage inter-disciplinary research in tourism, marketing and related fields in order to address the challenges being faced by this sector.
Both conceptual and application-oriented papers are invited for presentation. In addition to oral presentation, posters are also accepted.
Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL
The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.
SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.
The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.
To know more about SDMIMD please visit: www.sdmimd.ac.in