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ICT19Singapore Conference

Theme: Big Data-A Great Marketing Tool to Gain
Competitive Advantage!

Conference Dates: August 2-4, 2019
Venue: PARKROYAL on Kitchener Road, Singapore.
181 Kitchener Road, Singapore 208533

Tel: +65 64283000

Conference Feedback

Panel Discussion

Topic : “Honing the skill-sets and competencies of our students? What do the employers want?”


Dear & Esteemed Colleagues,

It gives us immense pleasure to extend a warm welcome to you to the upcoming International Conference on Marketing, Tourism & Hospitality (ICT19Singapore conference). This upcoming academic research conference will be held in the Lion’s City of Singapore from August 2-4, 2019.

May we expect your participation with your friends and colleagues at the upcoming conference, please? You may submit your abstracts/full paper/case studies and posters at the conference.

Panel Discussion!

Panel discussions being organized by us in our conferences have gained a lot of attention and recognition from the global academic community.
Topic: Honing the skill-sets and competencies of our students? What do the employers want?

Important Dates!

Abstract or Full Paper or Case Studies or Posters Submission Deadline : April 5, 2019
Communication of Acceptance : Five Days
Last Date for Registration : May 5, 2019
Conference Dates : August 2-4, 2019


Delegates are, hereby, informed that your abstracts/papers will be accepted only after being reviewed and recommended by the Reviewers (Blind).

Conference Objectives!

Big Data – A Great Marketing Tool!

The field of marketing is undergoing a lot of significant transformations thanks to the emerging developments trending in the industry. Most significant among them is the potential and opportunities offered by ‘big data’ to the manufacturers and marketing executives to make significant headway much ahead of their competitors.

Mr. Louis Columbus, a leading researcher in the field of big data analytics, argues that ‘big data’ would revolutionize the field of marketing and sales in the ensuing days. He argues that ‘big data’ can play a crucial role in increasing the quality of sales leads, territory planning, improving win rates, customer relationship management (CRM), increasing revenue and customer lifetime value, etc., Further, he states that big data can add value to marketing in Customer Analytics, Operational Analytics, Fraud and Compliance, New Product and Service Innovation etc.,

The Role of SEOs and Smart Phones in Marketing!

Research reports in the field of marketing state that over 58% of Chief Marketing Officers use Search Engine Optimization (SEO), emails and mobiles in marketing their products as they have the largest impact in their marketing program, today. Further, over 54% of the CMOs believe that ‘big data and analytics’ will be quite essential to their marketing strategy over the long-term. Source: Big Data and the CMO: What’s Changing for Marketing Leadership?

Gross Under-utilization of Data!

According to Forrester Research, a leading research agency, only 12% of the data available are being utilized for various purposes including marketing-related decision-making. The remaining 88% is not effectively used, it is reported. If properly used, retailers could certainly increase their operating margins by, at least, 60%. Adding on to this interesting statistics is the fact that by the year 2020, 1.7 megabytes of new information will be created every second for every human being living on the earth. Such huge volume of data also throws both challenges and opportunities which the marketers should make use of in a judicious manner in order to achieve significant milestones and ensure success.

Against this backdrop, the upcoming conference in the beautiful City State of Singapore, aims at offering a great academic, research and networking experience to the delegates participating at the conference from different parts of the world.

May we cordially invite you to be part of the conference, please?


Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) Mysore, Karnataka

Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.

The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.

SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.

The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.

To know more about SDMIMD please visit: www.sdmimd.ac.in Recessions Hinder Growth!