Conference Dates: July 13-15, 2018
Venue: Crowne Plaza Zurich,
Badenerstrasse 420, 8040 Zürich, Switzerland
Hotel Tel: +41 44 404 44 44
Dear & Esteemed Colleagues,
We are pleased to extend a warm welcome to you to the International Conference on Marketing, Tourism & Hospitality (MTC18Swiss Conference) which will be held in the Land of Alps of Switzerland from July 13-15, 2018.
We welcome you to submit your research papers/abstracts/case studies in all areas of business and social research. You may also submit your abstracts/full papers/case studies using the ‘online submission window’ available at the ‘paper submission’ page.
We are also organizing panel discussions, invited presentations on topics of interest to the academic community.
The upcoming conference is being jointly organized by Global Business Research Journals (GBRJ) and SDMIMD, a prestigious management school functioning in Mysore, Karnataka State-India.
Topic: Building self-confidence in young minds! Do teachers have any role to play?
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. With the millions of apps, websites and other platforms for people to communicate through media that are all over the Internet these days, this is truly the age of social media. Social media is a huge part of our culture.
Social media technologies take many different forms including blogs, business networks, enterprise social networks, forums, microblogs, photo sharing, products/services review, social bookmarking, social gaming, social networks, video sharing, and virtual worlds. The development of social media started off with simple platforms such as sixdegrees.com. Unlike instant messaging clients such as ICQ and AOL's AIM, or chat clients like IRC, iChat or Chat Television, sixdegrees.com was the first online business that was created for real people, using their real names. However, the first social networks were short-lived because their users lost interest. The Social Network Revolution has led to the rise of the networking sites. Research] shows that the audience spends 22 percent of their time on social networking sites, thus proving how popular social media platforms have become. This increase is because of the smart phones that are now in the daily lives of most humans.
Companies are increasingly using social media monitoring tools to monitor, track, and analyze online conversations on the Web about their brand or products or about related topics of interest. This can be useful in public relations management and advertising campaign tracking, allowing the companies to measure return on investment for their social media ad spending, competitor-auditing, and for public engagement. Tools range from free, basic applications to subscription-based, more in-depth tools.
Social media tracking also enables companies to respond quickly to online posts that criticize their product or service. By responding quickly to critical online posts, and helping the user to resolve the concerns, this helps the company to lessen the negative effects that online complaints can have about company product or service sales
Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.
The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.
SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.
The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.
To know more about SDMIMD please visit: www.sdmimd.ac.in