Conference Dates: October 12-13, 2017
Venue: Impala Hotel, Arusha City-Tanzania.
Dear & Esteemed Colleagues,
The upcoming International Conference on Tourism & Marketing (IC17Tanzania Conference) will be held in Arusha City, where you have the most beautiful Kilimanjaro National Park, Tanzania. Surrounded by the beautiful mountain range, Arusha City is a fabulous place to attend an academic conference with fellow colleagues and friends from across the globe.
May we cordially invite you to submit your research manuscripts/case studies in all areas of research in business studies? We do organize, in addition to paper presentations, invited lectures on selected topics closely synchronized with the conference theme and topics that are absolutely useful to global academicians.
During the conference, there will be a special panel discussion on the topic ‘Ensuring Academic Integrity & Preventing Plagiarism!!-The role of an academician!!
The upcoming conference is being jointly organized by Global Business Research Journals (GBRJ), Greater Vision Conferences & Seminars and SDMIMD, a prestigious management school functioning in Mysore, Karnataka State-India.
The central theme of the upcoming conference in Arusha City, Tanzania is ‘Achieving Customer Loyalty!’.
The term ‘Customer Loyalty’ is defined as follows:
‘Customer loyalty is the result of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services.
In today’s competitive global business landscape, a mere customer satisfaction alone would not help an organization to thrive and be successful in their business. We need highly satisfied customers who would engage with us continuously and offer profitable business which is quite crucial to succeed in the long-run. Customer loyalty is the measure of assured success. The customer feels totally happy to choose your product against another, voluntarily. In course of time, they become, ‘brand loyal’. Supplying goods of good quality, redressing the problems of a customer without delay and great support services throughout the life of a product would help a company to ensure profitability and success.
Against this background, the upcoming conference in Arusha City, Tanzania aims at achieving the following objectives;
a) identify and analyze the major contributing factors that help a company to ensure ‘brand loyalty’;;
b) provide an ideal platform for researchers, marketing executives, experts, economists, bankers and practitioners to share their research and practical experiences on all the major issues highlighted as above in the field of marketing;
d) ensure collaborative research work among researchers and academicians who would attend the event from across the world.
Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.
The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.
SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.
The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.
To know more about SDMIMD please visit: www.sdmimd.ac.in