Dear & Esteemed Colleagues,
It is, indeed, our pleasure to extend a warm welcome to you to the International Conference on Marketing, Tourism & Hospitality (ICT19Vienna Conference) being jointly organized by the Global Business Research Journals, SDMIMD at ARCOTEL Wimberger, Vienna-Austria from June 7-9, 2019.
You are cordially invited to submit your abstracts/ full papers/ case studies/ posters in all areas of marketing, tourism and hospitality.
We expect leading academicians, scholars and practitioners to join us at the conference and share their research outcome on the conference topics and themes with fellow researchers from across the globe.
We are also organizing panel discussions and invited presentations on topics of interest to the academic community. We are, pretty sure, that it would add tremendous value to the academic community participating at the conference from different parts of the world.
Topic: Global Best Practices in Higher Education – Some interesting insights!
Academic research indicates that age-old marketing techniques do not help improving your client-base and are less effective in attracting and retaining them. Of late, marketing companies and executives are looking for other means of selling their products and services in this highly competitive global business landscape. ‘Content Marketing’ is a fast-emerging medium where one can successfully reach to the desired and prospective customers with the updated information about the products and services.
It is quite interesting to note that this emerging tool uses many novel methods to attract new client-base. For instance, new resources such as e-books, white papers and several information pertaining to the products are constantly transformed to the prospective clients who, in turn, get attracted to the products and tend to buy them, later.
One of the critical challenges being faced by the marketers is, quite obviously, creating new clients and markets for their products and services.
In many instances, businesses struggle with generating new demand. Moblie Apps and technology have created new dimensions to the way marketing activities happen, today.
The growing complexity of buyer behavior is yet another greater challenge being faced by the buyers.
However, demand generation is understandably, the most critical and a challenging aspect for today’s business. Sales and marketing force is expected to generate fresh demands for the products and services. ‘Content Marketing’ is an interesting and reliable tool which one can use to generate new markets and new demands for their products provided they use this strategy in an ideal way.
Tourism is accorded top priority by many governments as it is helpful not only in generating employment opportunities for millions of people but also helps ensuring growth of GDP for many economies. It is also considered as the largest export industry in many countries, today. Yet another interesting aspect is that this industry can offer employment to both skilled and unskilled segment of the society.
This upcoming conference in Vienna-Austria aims at offering greater experience to the global academic community to gain fresh ideas and insights on marketing, tourism and hospitality-related industries.
In addition, it is our endeavor to offer a platform for industry-practitioners, academicians and researchers to share their knowledge and ideas in this growing field.
We do, of course, encourage inter-disciplinary research in tourism, marketing and related fields in order to address the challenges being faced by this sector.
Both conceptual and application-oriented papers are invited for presentation. In addition to oral presentation, posters are also accepted.
All are cordially invited to this exciting conference in June, 2019!
Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.
The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.
SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.
The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.
To know more about SDMIMD please visit: www.sdmimd.ac.in Recessions Hinder Growth!