Doctoral Research ConferenceInternational Academic Research Conference on Marketing and Tourism
Conference Dates: July 7-9, 2016
Venue: Steigenberger Bellerive au Lac, Utoquai 47,
8008, Zurich, Switzerland.
ISBN: 978-1-943579-65-5
Date : 8th July 2016
Dr Mei-Tai Chu,
La Trobe University,
Australia.
July 7, 2016
Topic : “Making Assessments Transparent! Need & Challenges!!"
Dr. James Downey,
Lynn University, USA.
Prof Dr. Matiur Rahman,
Presidency University, Bangladesh.
Dr. Elango Rengasamy,
The British University in Dubai,
Dubai, UAE.
Dear & Esteemed Colleagues,
Warm greetings!
Hearty welcome to the International Academic Research Conference on Marketing and Tourism (MTC16Swiss Conference), organized by the Global Business Research Journals (GBRJ) from July 7-9 in the beautiful city of Zurich, Switzerland.
| Abstract/Full Paper Submission Deadline | : June 20, 2016 |
| Communication of Acceptance | : One Week |
| Last Date for Registration | : June 25, 2016 |
| Conference Dates | : July 7-9, 2016 |
Research indicates that more than 80% of the consumers do online research before making any crucial purchase decisions. Also, many companies (over 80%) would hire digital marketing professionals for improving their business performance. Undoubtedly, there is a greater need for business community to urgently introduce digital and online marketing-related initiatives in their marketing domains.
The objective of the conference is two-fold: Firstly, the field of marketing has undergone dramatic transformations during the past five years thanks to the unprecedented developments and innovations in this digital era. This upcoming conference provides a wonderful platform for researchers, experts, specialists and academicians to network and share their rich knowledge and expertize with fellow academicians and like-minded people in this emerging area. Secondly, teachers, researchers, scholars and industry experts should not only know the contemporary progresses in this field but should resort to joint and collaborative research works for the advancement of the field of marketing, particularly, in digital marketing. In addition, it is an opportunity for researchers to visit places of interest in and around the beautiful city of Zurich which is one of the most sought-after tourism destinations in the world.
Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.
The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.
SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M; University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.
The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.
To know more about SDMIMD please visit: www.sdmimd.ac.in
