CONFERENCE ANNOUNCEMENT

Dear & Esteemed Colleagues,

We are extremely happy to extend a warm welcome to you to the First International Academic Research Conference on Marketing & Tourism being jointly organized by the prestigious SDMIMD, Mysore, Karnataka State, India and the Global Business Research Journals (GBRJ) from May 22-24 in Dubai, UAE.

You are cordially invited to submit your research manuscripts/case studies/abstracts in all areas of marketing and tourism. In addition to paper presentations, we have invited a few academic and industry experts to share their insights on contemporary topics in tourism and marketing areas.

Important Dates!

Abstract Deadline (250 words)	: April 5, 2015
Communication of Acceptance	: Three Days
Full Paper Submission Deadline	: April 30, 2015
Last Date for Registration	: May 10, 2015
Conference Dates	: May 22-24, 2015

 

Conference Objectives!

Internet has revolutionized the way business is carried out, now-a-days. Businesses that dominated a particular industry for well over several decades have vanished as they did not go in tandem with the modern technology in this digital era. One of the reasons as to why these businesses miserably failed was due to very poor market research and understanding of the needs and expectations of customers. They have, unfortunately, not found suitable answers to very basic questions such as: Who is our target audience? Where do they live? What do they like and want? How are we going to reach them?

Undoubtedly, there is a renewed interest among producers, marketers and researchers today to understand the requirements of customers in order to gain advantage over competitors. These efforts are quite necessary in highly competitive markets. Of course, traditional marketing tools and techniques are of no use in today’s web and technology based global scenario. Consumers prefer electronic and web-based advertising rather than print media. Companies have started realizing the power of the internet and digital advertising medium in this dynamic scenario.

Tourism is yet another interesting area with great potential for exponential growth in the next decade, according to research reports. Tourism and marketing are, to a certain extent, closely inter-linked. Therefore, this conference invites research papers/abstracts and case studies from all areas of tourism as well.

Against this backdrop, this conference is being organized with the following objectives:

a) to identify the emerging trends and developments in the area of marketing with a particular focus on ‘digital marketing’;

b) to provide an ideal platform for researchers, marketing professionals, manufacturers, wholesalers and retailers to share, make use of and disseminate research works/outcomes in all the fields of marketing and tourism;