Second International Academic Research Conference on Marketing & Tourism
Conference Dates: May 13-15, 2016
Venue: Al Murooj Rotana Hotel, (Opposite to Dubai Mall)
Dubai-UAE.
Mr. Horst Simon,
CEO, Dubai Centre for
Enterprise Risk
Management/Risk Culture Builder,
Dubai, UAE.
Mr. James Mathew,
Secretary General,
Indian Business & Professional Council,
Dubai, UAE.
Topic : “Excellence in Case Study Teaching & Writing!”
Prof. Mohammed Nadeem,
National University,
USA.
Topic : “Digital Marketing-Emerging Paradigms”
Dr. Ahmed Maamoun
University of Minnesota Duluth,
USA.
Dear & Esteemed Colleagues,
Warm greetings!
We are delighted to inform you that the Second International Academic Research Conference on Marketing & Tourism is being jointly organized by the prestigious SDMIMD, Mysore, Karnataka State, India and the Global Business Research Journals (GBRJ) from May 13-15 in Dubai, UAE.
May we invite you to be part of the upcoming conference, please? In addition to paper presentations and discussions, the conference will include invited lectures on contemporary topics in emerging trends in marketing, consumer psychology and tourism!
| Abstract/Full Paper Submission deadline | : |
| Communication of Acceptance | : 5 Days |
| Last Date for Registration | : |
| Conference Dates | : May 13-15, 2016 |
The field of marketing has undergone dramatic changes over the past decade. With the penetration of internet and web-based technologies, customers have greater variety of choices to buy their products not only from their home country but from different parts of the world, as well. Interestingly, this is possible just at the click of the mouse while conveniently sitting at your home.
Cloud marketing helps producers and marketers to sell their products and services online gathering the much-needed 'customer-data' through social media sites such as Facebook, Twitter and LinkedIn. With the use of web technologies, the concept of ‘Cloud Marketing’ has been gaining increased momentum in different continents, across the globe.
The most interesting dimension of ‘cloud marketing’ is that it eliminates middlemen from the distribution channels. Of course, ‘cloud marketing’ also helps marketers to reach the consumers, very fast. The promotional materials and pamphlets reach the consumers through digital platforms.
Of course, there are many ways to obtain ‘customer feedback’ in ‘cloud marketing’.
In the same way, the field of tourism is gaining improved momentum over the years. The number of tourists is gradually on the increase over the years. If tapped properly, tourism would be a great forex earner and help economic growth in the long run.
Against this backdrop, may we invite you to the most beautiful city of Dubai, United Arab Emirates and attend the conference? The upcoming conference aims at achieving the following objectives;
a) Encourage researchers, academicians and marketing professionals to share their knowledge and experience with fellow researchers from different parts of the world;
b) Provide an ideal platform for researchers, economists, bankers and practitioners to network and share their research and practical experiences using ‘cloud marketing’ tools and techniques to develop models and systems for addressing the marketing-related issues and problems;
c) Share the best practices in tourism in order to attract a large number of tourists to global tourist destinations;
d) Suggest highly useful web-based tools and techniques to improve the field of marketing and consumer experience.
Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.
The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.
SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M; University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.
The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.
To know more about SDMIMD please visit: www.sdmimd.ac.in
