Second European Academic Research Conference on Global Business, Economics, Finance and Banking

EAR15_SWISS Conference at Zurich, Switzerland. July 3-5, 2015

Global Business Research Journals

Online International (Double-Blind Peer Reviewed) Research Journals


Call for Papers!
Second European Academic Research Conference on Global Business,
Economics, Finance and Banking


Financing for Development!
July 3-5, 2015

Venue: Steigenberger Bellerive au Lac, Utoquai 47, 8008, Zurich, Switzerland.

ISBN - 978-1-63415-477-2


Keynote Speaker

Date: 3 July 2015
09.40 am – 09.55 am

Venue: Hotel Steigenberger Bellerive au Lac

Dr. Matthew Ross

Western Michigan University, USA.


Invited Lecture 1

Date: 3 July 2015
13.30 pm – 14.00 pm

Topic: "Financial Analysis and
Risk – Quantitative vs. Qualitative analysis"

Prof. N.R.Parasuraman

SDM Institute for
Management Development,


Invited Lecture 2

Date: 4 July 2015
10.15 am – 10.45 am
Topic: "Exploring the Effects
of Inflation on Financial Statements through Ratio Analysis!"

Dr. Cenap Ilter

California State University Stanislaus,
United States of America.


Invited Lecture 3

Date: 4 July 2015
10.45 am – 11.15 am
Topic: "Dilemma as a Researcher:
Post-colonial Methodologies in International Business
Theory Development!!"

Dr. Andrew Chan

City University of Hongkong,
Hongkong, SAR.


Dear & Esteemed Colleagues,
Warm greetings!
It gives us immense pleasure to invite you to the Second European Academic Research Conference on Global Business, Economics, Finance and Banking being jointly organized by the prestigious SDMIMD, Mysore, Karnataka State, India and the Global Business Research Journals (GBRJ) from July 3-5, 2015 in Zurich, Switzerland.
You are cordially invited to submit your research manuscripts/case studies in all areas of business. In addition to paper presentations and discussions, the conference will include special invited lectures on contemporary topics in business studies, finance and banking.

Important Dates!

Abstract / Full Paper Submission Deadline


May 10, 2015 June 1, 2015

Last Date for Registration


June 5, 2015

Conference Dates


July 3-5, 2015

Conference Objectives!

Global Economy!

Economic growth is an important factor which ensures reduction of poverty and growth in employment opportunities for people.  A sustained growth would, undoubtedly, pave way for stable income and higher standard of living of the people. If economic activities gain the much-needed momentum, it results in increased revenue for the government in the form of taxation. Public health, education, infrastructure and other social spending get further fillip without additional tax burden to the public. Contrary to this, reduction in economic activities results in job losses and pushes the economy into misery and social unrest.

The European Union!

The 28-member European Union (EU with Croatia joining in mid-2013), with 500 million citizens (accounting for 7% of the world’s population, Source: EU official website.), has witnessed tremendous growth for several decades until the Global Economic Crisis swept the world. In other words, rapid expansion of globalization was abruptly halted by the global economic crisis. One of the key lessons learnt from the global crisis (2008-09) is that the EU should have a closer economic union among the member states. The policy-makers have also realized the significance of public finances that are sustainable as debt-fuelled economy would ultimately suffer in the long run.
A few economies in the EU have been facing sluggish economic growth with serious issues such as loss of confidence in markets, large government deficits, higher debt-to-GDP ratios, debt-repayment problems, liquidation of banks, government bailouts and unemployment woes. Some of the economies have been facing unemployment rates greater than 20%. It is a pity that growth has witnessed steep fall in many economies, notably, in Portugal, Italy, Ireland, Greece and Spain.  During the year 2012, debt crisis worsened in Greece and Spain.  Of late, the debt scenario was not healthy in Cyprus  as it too faced heavy sovereign debt. With the result, quite unfortunately, financially-stressed economies attempt to raise more funds offering higher rates of interest and slip into debt-trap. These unforeseen developments have compelled the national governments to resort to strict monetary and fiscal discipline. Terms such as bailouts, austerity, protectionism and wage-freeze have become a part of many governments, except a few stronger ones in the EU. Although stronger economies such as Germany and France have been supporting other member states, the tunnel seems to be long with no tangible solutions to the current problems.

Development! The Key to Growth!

Trade & commerce creates huge employment opportunities. In other words, banks and financial institutions have to finance for development and act as ‘catalysts’ for growth. According to Credit Suisse Global Wealth Report 2012 (September), the EU owns the largest net wealth in the world; it is estimated to equal 30% of the $223 trillion global wealth. ‘Financing for development’ is the most appropriate solution to all the problems that the EU has been facing, for quite some time.
Although the European Central Bank has initiated far reaching measures, no tangible results have been witnessed, so far.
Economic cooperation among the member nations is of utmost importance to ensure long-term growth and stability as the EU has chalked out a master plan to pursue the objectives of Europe 2020 growth strategy . Interestingly, EU’s economic policy seeks to sustain economic growth by investing in transport, energy and research. So, identifying lasting solutions, in light of the focus on the above three sectors,  to the current economic problems is top on the agenda of the EU member states. Growth, as mentioned earlier, helps currency stability, low inflation, price and interest rate stability. A stronger European Union is extremely important and helpful to the entire globe.

Against this backdrop, this conference makes an attempt to:

a) Provide a platform for academicians/scholars, practitioners and researchers to suggest proper measures to revive the global economy, particularly, the major player, the EU;

b) Identify the root-causes of the current problems being faced by the EU and analyze them in-depth so that such unsavory scenarios and economic woes do not recur in the near future;

c) Examine how capital, talent, innovation and technology would bring about competitive advantage to different sectors while limiting the huge amount of debt and deficit situations being faced by the governments; and
d) Suggest suitable measures for the member nations to initiate decisive action in order to reform their economies, restore financial stability and emerge stronger than ever before in order to bring the past glory of the EU back, at an early date.


Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) Mysore, Karnataka

Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.

The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, , Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.

SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.

The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.

To know more about SDMIMD please visit: