International Academic Research Conference on Marketing & Tourism
Conference Dates: July 15-17, 2016
Venue: GTower Kuala Lumpur, 199, Jalan Tun Razak,
50400 Kuala Lumpur, Malaysia.
ISBN: 978-1-943579-85-3
Dear & Esteemed Colleagues,
Warm greetings!
It is our honor and pleasure to extend a warm welcome to you to the upcoming conference on marketing and tourism in the great city of Kuala Lumpur, Malaysia.
You may submit your full research papers/abstracts/case studies in all areas of research in marketing, tourism and other related areas in business studies. In addition to paper presentations and discussions, this upcoming conference will include invited lectures on contemporary topics in marketing, global business and other interesting areas quite useful to the academic community.
| Abstract /Full Paper Submission Deadline | : |
| Communication of Acceptance | : One Week |
| Last Date for Registration | : |
| Conference Dates | : July 15-17, 2016 |
Brand Equity, of late, is considered as an important asset for companies and every brand manager should devise a good strategy to increase his/her product’s brand equity over a period of time in order to make it memorable and sustainable.
Of course, brand equity is the most important asset of any brand and the organization. If properly focused, brand equity would serve as a great tool to improve the sales performance of a company. Most importantly, one should tailor customer opinions/views and their preferences in its business growth strategies. Yet another important aspect is to consciously communicate the emerging global trends in consumer preferences and how your company carefully incorporates the wishes and aspirations of the customers in its products and services.
Against this backdrop, the upcoming conference in Kuala Lumpur makes an attempt to achieve the following objectives.
a) Give a common platform and opportunity for marketing professionals, researchers and academicians to share their views and insights on contemporary developments in the field of marketing;
b) Encourage inter-disciplinary research works in marketing, global business, management and other topics in social science research; and
c) Offer networking opportunity for all the delegates and encourage cross-fertilization of new ideas in order to advance the field of marketing and other related disciplines.
Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.
The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.
SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M; University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.
The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.
To know more about SDMIMD please visit: www.sdmimd.ac.in
