" GBRJ thanks all the delegates for making the EAR16Paris Conference a resounding success. ♦ ♦ ♦ GBRJ thanks all the delegates for making the EAR16Paris Conference a resounding success. "

Third European Academic Research Conference on Global Business, Economics, Finance and Banking in Paris

Global Business Research Journals

Online International (Double-Blind Peer Reviewed) Research Journals


International Academic Research Conference on Marketing & Tourism

MTC16Paris Conference

Theme: Social Media! The Great Marketing Tool!!

Conference Dates: July 1-3, 2016

Venue: Mercure Paris Porte de Versailles Expo Hotel, Paris, France.

ISBN: 978-1-943579-40-2

Conference Feedback


Keynote Speaker

Topic : “Emerging Trends in Project Risk Management!”

Prof. Paul GARDINER,
Professor of Project Management,
SKEMA Business School, France.

Invited Lecture

Topic : “Leadership Succession in Multinationals: Case studies and evidence”

Dr. James Tanoos,
Purdue University, USA.

Panel Discussion

July 2, 2016

Topic : “Integrating Research into PG Teaching!"


Prof. Ruben Hayrapetyan
Armenian State University of Economics, Armenia.


Dr. Elango Rengasamy
The British University in Dubai,
Dubai, UAE.


Dear & Esteemed Colleagues,

The International Academic Research Conference on Marketing & Tourism will take place from July 1-3, 2016, in Paris, France.

Important Dates!

Abstract/Full Paper Submission Deadline : June 15, 2016
Communication of Acceptance : One Week
Last Date for Registration : June 20, 2016
Conference Dates : July 1-3, 2016


The Growing Significance of ‘Social Media!’

Of course, ‘social media’ such as Facebook, Twitter and LinkedIn have created tremendous impact on the way marketing activities are happening, today.

A research report published recently indicates that about 76% of businesses use social media to improve their business performance. Retailers experience about 133% increase in revenues after marketing their products and services in the mobile market that promotes social media marketing for their business. The report further indicates that 40% of online shoppers from the US use the smartphone for in-store shopping. In addition, about 71% of the consumers respond according to the feedback and recommendation of social users regarding a particular brand.

Source: http://www.socialmediatoday.com

All the above findings obtained by the research agency clearly indicate the growing significance of social media in marketing of goods and services. Also, your success in this competitive global landscape indicates the importance of your presence in the social media.

Social Media in the Modern Day Business!

Social media greatly helps not only retaining the existing customer-base but also helps in getting new customers. Of course, you can respond to your customer complaints on a priority basis. It’s absolutely free for you to communicate with your customers. Remember, your competitors quite consciously keep their customers updated with their offers, discounts, reward points and other benefits on a continuous basis. Social media should always be part of your promotional methods in order to increase online sales. It helps in maintaining excellent public relations, too. Keeping closer to the community has always helped a business to grow, quite tremendously. So, one should make sure that your customers find you faster while surfing the net. We have to, undoubtedly, make use of social media to stay ahead of competition.

In a nutshell, social media helps you to engage with your customers in a very positive way and help you grow, tremendously.

Tourism! A Great Job Generator!

Tourism creates a lot of job opportunities for the citizens and brings social, economic, cultural and other benefits. In many countries, tourism is the main driver of growth and development. Of course, it is, indeed, very appropriate to hold a conference in the beautiful city of Paris, France, which is one of the major tourist destinations for many nationalities.

Against this background, the International Academic Research Conference on Marketing & Tourism is being jointly organized by the prestigious SDMIMD, Mysore, Karnataka State, India and the Global Business Research Journals (GBRJ) from July 1-3 in Paris, France.

You are cordially invited to submit your research papers and share your findings before the global audience. We have also made arrangements for a few invited lectures for the benefit of the delegates attending the conference from across the globe.

We earnestly believe that the upcoming conference will be very helpful to share the best practices with the global audience.


Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) Mysore, Karnataka

Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.

The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.

SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M; University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.

The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.

To know more about SDMIMD please visit: www.sdmimd.ac.in