Global Business Research Journals

Online International (Double-Blind Peer Reviewed) Research Journals


International Conference on Marketing and Consumer Psychology

IC16Thai Conference

Theme: Engagement Marketing! A tool to entail new customers?

Conference Dates: February 18-20, 2016

Venue: Novotel Bangkok on Siam Square, 392/44 Siam Square Soi 6,

Bangkok 10330, Thailand.

Tel: +66 (0) 2 209 8888, Fax: +66 (0) 2 2551824

ISBN: 978-1-943579-28-0

Conference Feedback


Keynote Address

Date : 19th February 2016, 9.45 – 10.15 am

Prof. Dr. Ralf Wagner,
Dean – Research, Faculty of Business,
University of Kassel, Germany.

Invited Lecture 1

Date : 19th February 2016, 1.30 – 1.45 pm

Topic : “Consumer decision process

modeling: An example of Polish food market”

Keynote Speaker

Dr. Joanna Chudzian,
Warsaw University of Life
Sciences - SGGW, Poland.

Invited Lecture 2

Date : 19th February 2016, 2.15 – 2.30 pm

Topic : “Features of a World Class University – A few thoughts!”


Prof. Dr. Bahaudin G. Mujtaba,
Nova Southeastern University,

Invited Lecture 3

Date : 20th February 2016, 10.30 – 11.00 am

Topic : “Emerging Trends in Tourism and Hospitality Industry!”


Dr. Steve Burns,
Liverpool John Moores University,

Panel Discussion

19th February 2016, 1.45 – 2.15 pm

Topic: “Building World-class Universities –
The role of an academician!”


Dr. Richard Owusu,
Linnaeus University, Sweden.

Dr. Shreemathi S Mayya,
Manipal University, India.

Dr. Katerina Annaraud,
University of South Florida (Sarasota-Manatee), USA.

Prof. Jacques Picard,
University of Quebec at Montreal, Canada.


Dr. Elango Rengasamy,
The British University in Dubai,
Dubai, UAE.


Dear & Esteemed Colleagues,

Warm greetings!

We are delighted to inform you that an International Conference on Marketing and Consumer Psychology is being jointly organized by the prestigious SDMIMD, Mysore, Karnataka State, India and the Global Business Research Journals (GBRJ) from February 18-20 in Bangkok, Thailand.

Abstracts and full papers are invited from all the areas in business studies, marketing and consumer psychology. In addition to paper presentations and discussions, the Conference will include invited lectures on contemporary topics in emerging trends in Global Business, Economics, Finance and Social Science.

Important Dates!

Abstract/Full Paper Submission Deadline : January 20, 2016 January 31, 2016
Communication of Acceptance : One Week
Last Date for Registration : February 5, 2016
Conference Dates : February 18-20, 2016


Conference Objectives!

Marketing! A Great and Powerful Tool!

Marketing experts, quite often, observe that the big challenge being faced by the industry today is to pitch the right product at the right time in the hands of the customers, amid great competition. The challenge becomes further complex in the world of digital and mobile commerce.
The field of marketing, of course, is a critical intersection between sales, customers and the manufacturers. Marketing helps design the right strategy to clearly identify the opportunities unfolding in order to achieve the organizational objectives.

Ensuring Success of New Products!

Arguably, yet another bigger task and challenge is to plan and bring new products to market based on the tastes and preferences of consumers. Needless to mention here that the company management should make tremendous efforts not only to retain the existing client base but continuously make in-roads into the new market and get new customers. Interestingly, every marketing team makes an all-out effort to understand the customer mindset. However, it is a harsh reality that not everyone is quite successful in this stupendous task.
Keeping the above features and challenging tasks in mind, the upcoming conference in the beautiful city of Bangkok, aims at achieving the following objectives. More specifically, the conference aims to:

Conference Objectives:

a) Identify the emerging trends and challenges in marketing and consumer psychology in this world of digital commerce;

b) Encouraging budding researchers and veterans in the field of marketing to share their rich experience and knowledge based on their research outcomes;

c) Provide a great platform for researchers, marketing experts and practitioners to network and share their research and practical experiences to develop models and systems for addressing the challenges being faced by the domain of marketing; and

d) Suggest undertaking inter-disciplinary research not only in marketing but in other related fields as well.


Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) Mysore, Karnataka

Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.

The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.

SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M; University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.

The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.

To know more about SDMIMD please visit: